Funnel North

Service

AI SearchOptimization

Become the Brand AI Recommends

Search is changing. Being ranked is no longer enough. Funnel North provides AI search optimization services that help your brand become easier for AI platforms to understand, trust, cite, and recommend.

The new journey

Your Customers AreSearching Differently

Search is no longer limited to a list of website links.

People ask ChatGPT, Gemini, Perplexity, and Google AI Overviews to research problems, compare providers, and recommend solutions. Our strategy positions your business throughout that journey.

010203040506
  1. Question
  2. AI Answer
  3. Brand Mention
  4. Trust
  5. Visit
  6. Decision

Answers & mentions

Business outcomes

AI search capabilities

Everything You Need to BuildVisibility in AI Search

Seven connected disciplines, managed as one AI visibility system.

01

AI Visibility Audit

Understand Where Your Brand Stands

Before improving your visibility, we determine how AI platforms currently understand and represent your business. The audit examines whether your brand appears for relevant customer questions, how accurately it is described, and which competitors are recommended instead.

Includes

  • AI Visibility Checks
  • Brand Mention Analysis
  • Competitor Citations
  • Prompt & Query Testing
  • Content Visibility
  • Entity Consistency
  • Opportunity Mapping
02

Answer Engine Optimization

Become Part of the Answer

AI platforms select information that is clear, useful, trustworthy, and easy to interpret. We restructure your content around the real questions customers ask and the decisions they need to make.

Includes

  • Question-Led Content
  • Concise Answer Sections
  • Definitions & Explanations
  • Comparison Content
  • How-To Content
  • Conversational Queries
  • Structured Hierarchy
03

Generative Engine Optimization

Build Content Worth Citing

Generative search engines do more than retrieve links. They combine information from multiple sources into a direct answer, so we make your content suitable for discovery, extraction, and citation across AI-generated results.

Includes

  • Generative Search Research
  • Citation-Ready Content
  • Topic & Entity Mapping
  • Information Gap Analysis
  • Source & Evidence Work
  • Expert-Led Content
  • Content Freshness
04

AI Content Optimization

Make Every Page Easier to Understand

AI systems need clear context to understand what your business does, who it serves, and why its information should be trusted. We strengthen the meaning, relevance, and usefulness of the pages that carry that weight.

Includes

  • Service Pages
  • Product Pages
  • Industry Pages
  • Comparison Pages
  • Knowledge Base Content
  • Case Studies
  • Author Information
05

Entity Optimization

Make Your Brand Clear and Consistent

AI platforms interpret businesses through connected information about brands, services, people, industries, and locations. If that information is unclear or inconsistent, your business may be misunderstood or overlooked.

Includes

  • Brand Information
  • Service Definitions
  • Organization Details
  • Expert & Author Profiles
  • Location Information
  • Structured Data
  • Knowledge Graph Signals
06

Technical AI Readiness

Help AI Systems Access Your Content

Strong content cannot perform if AI crawlers and search systems cannot access or interpret it properly. We assess and improve the technical foundations that support AI search visibility.

Includes

  • Crawlability & Indexation
  • Site Architecture
  • Schema Markup
  • Internal Linking
  • XML Sitemaps
  • Page Performance
  • AI Crawler Access
07

Authority & Citation Building

Give AI Reasons to Trust You

AI-generated answers are influenced by more than the content published on your website. Independent mentions, authoritative sources, industry publications, and consistent brand information all strengthen credibility.

Includes

  • Digital PR
  • Credible Brand Mentions
  • Industry Publications
  • Expert Contributions
  • Relevant Link Building
  • Review Platforms
  • Original Research

Next step

Not sure how AI platforms describe you today?

We check what they say about your brand, then map the work against your goals and current visibility.

Our AI search process

Your AI Search StrategyShould Have a Clear Direction

  1. 01

    Discover

    We analyze your website, content, brand entities, competitors, and current visibility across leading AI search platforms.

  2. 02

    Research

    We identify the questions, prompts, comparisons, and decision-making searches your customers are using.

  3. 03

    Strategize

    We create a prioritized AI search optimization roadmap based on business goals, visibility gaps, and commercial opportunities.

  4. 04

    Optimize

    We improve content, structure, entities, technical signals, and authority so AI platforms can interpret your brand more accurately.

  5. 05

    Measure

    We monitor AI mentions, citations, referral traffic, branded searches, and visibility across relevant prompts.

  6. 06

    Grow

    We expand topic coverage, strengthen authority, and keep improving visibility as AI search behavior evolves.

What we measure

We Don't Optimize for Mentions.We Optimize for Influence.

Being mentioned by an AI platform is useful.Being recommended at the point of decision is better.

Our AI search strategy focuses on the outcomes that actually matter:

  1. 01

    AI Visibility

    Increase your presence across relevant AI-generated answers.

    Answer presence

  2. 02

    Brand Citations

    Improve the likelihood of your content being referenced as a trusted source.

    Cited sources

  3. 03

    Recommendation Share

    Position your business within relevant comparisons and recommendations.

    Share of answers

  4. 04

    Branded Demand

    Build recognition that leads to more branded searches and direct visits.

    Branded search

  5. 05

    Qualified Traffic

    Attract visitors who have already researched their needs through AI platforms.

    AI referrals

  6. 06

    Commercial Growth

    Connect AI search visibility with enquiries, leads, and customer acquisition.

    Commercial outcome

Industries

AI Search Built forDifferent Growth Models

Every business gets recommended differently. The questions, the content, and the evidence change with it.

E-commerce AI SearchSaaS AI SearchLocal AI SearchHealthcare AI SearchTravel & Tourism AI Search

Connected search

Traditional SEO and AI SearchWork Better Together

AI search optimization is not a replacement for traditional SEO.

Search engines and AI platforms both depend on accessible websites, helpful content, clear entities, credible sources, and strong authority signals, so we connect established search foundations with emerging AI discovery behavior.

AI Search Strategy

  • Google Search
  • AI Overviews
  • ChatGPT
  • Gemini
  • Perplexity
  • AI Search Experiences
  • Entities & Schema
  • Credibility & Authority

Outcome

Recommendation / Customers

The result:

Your brand becomes more than a page in the results.It becomes the answer AI recommends.

Proof

Don't Take Our Word For It.Look at the Results.

Funnel North helped us understand how our brand appeared across AI search and where important information was missing. The strategy gave us a clearer direction for improving our content, authority and visibility.
Adam ReinhartHead of Growth, Northbeam Systems

Results at a glance

Averages across recent AI search engagements.

  • +72%

    AI Search Mentions

  • +45%

    AI Referral Traffic

  • +120

    Brand Citations

  • +38%

    Branded Search Growth

FAQ

Frequently Asked QuestionsAbout AI Search Optimization

AI search optimization services improve how clearly AI platforms can understand, cite and recommend your business in generated answers.

An AI SEO agency improves your content, entities, technical signals and authority to increase visibility across AI-powered search platforms.

Traditional SEO focuses on ranking website pages. AI search optimization focuses on helping brands appear within AI-generated answers, citations and recommendations.

Answer engine optimization services structure content around relevant questions so platforms such as ChatGPT, Gemini and Perplexity can understand and use it effectively.

Generative engine optimization services help make website content more discoverable, trustworthy and suitable for citation by generative AI platforms.

No credible agency can guarantee AI citations or recommendations. We improve the signals, content and authority that can increase your brand's eligibility and visibility.

Timelines depend on your current authority, content quality, competition and technical condition. Meaningful improvement usually requires consistent optimization and monitoring.

Let’s Go North

Ready to BecomeMore Visible inAI Search?

More visibility. Stronger authority. Greater influence at the point of decision. Let's optimize your website for AI search and help your brand become easier to understand, trust, and recommend.