Funnel North

Pinnacloid Institute Case Study

The Pinnacloid Institute wordmark over an AI training session

Client Overview

Pinnacloid Institute introduced an AI learning program focused on practical skills for students, graduates, and working professionals. Funnel North supported the launch with a focused education marketing campaign built around Meta advertising, lead generation, and student enrollment.

Industry
Education
Market
Pakistan / Lahore
Services
AI Training sessions
Channel
Meta Advertisements and Leads Generation
Objective
Generate qualified leads and increase student registrations

400+

Qualified Leads Generated

150+

Student Registrations Generated

60K+

Impressions Delivered

The Challenge

Launching a new learning program meant overcoming several challenges at the same time.

  1. 01

    Reaching the Right Audience.

  2. 02

    Turning Interest Into Enquiries.

  3. 03

    Building Trust in a New Program.

  4. 04

    Creating a Repeatable Lead Generation System.

The Objective

Generate qualified leads and increase registrations for the AI learning program.

Focused on high-intent audiences, not broad reach.

Our Strategy

A Clear Path From Audience to Enrollment.

01

Segment

We segmented audiences by career stage, interests, and learning intent to make Meta advertising more relevant and improve student recruitment.

02

Convert

Conversion-focused ads, clear messaging, and lead forms helped turn campaign engagement into qualified enquiries for the AI learning program.

03

Scale

Campaign data helped identify stronger audiences and creatives, allowing the enrollment campaign to focus more budget and attention on what generated better results.

Campaign Performance

Measurable campaign results focused on generating qualified leads and driving student registrations.

Meta leads by campaign

AI Learning Program Campaign

243 Leads

Enrollment Campaign

187 Leads

Webinar Promotion Campaign

126 Leads

400+

Qualified Leads Generated

150+

Student Registrations Generated

10K+

People Reached

60K+

Impressions Delivered

PKR 172

Cost per Lead

Meta campaigns were continuously optimized to improve lead quality and support scalable student enrollment.

Results Achieved

Creating a Stronger Path From Awareness to Enrollment.

The campaign gave Pinnacloid Institute a clearer way to reach prospective learners, capture interest, and build a stronger foundation for future growth.

  • More Relevant Student Leads.

  • Stronger Program Awareness.

  • Better Audience Insights.

  • A Scalable Enrollment Foundation.

Let’s Go North

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