USA Home Remodeling Brand
Client Overview
A USA-based home remodeling company wanted to generate consistent, high-quality leads for kitchen and bathroom renovation services. Despite running advertising campaigns, they were struggling with inconsistent lead flow, rising acquisition costs, and limited campaign optimization.
- Industry
- Home Remodeling
- Market
- United States
- Services
- Kitchen & Bathroom Renovation
- Channel
- Meta Advertising
- Objective
- Qualified Lead Generation
505
Meta Leads generated
230,000
Impressions on campaigns
111,000
People reached
The Challenge
Multiple campaigns were already running — but without a scalable system to acquire qualified remodeling leads efficiently.
- 01
Inconsistent lead flow across kitchen and bathroom services
- 02
Rising cost per qualified lead
- 03
Limited campaign scalability
- 04
Unclear tracking of which campaigns drove real returns
Increase qualified appointment requests while maintaining advertising efficiency at scale.
Built around real homeowner intent, not broad reach.
Our Strategy
A performance-focused system, built in three connected phases.
01
Segment
Audience research and separate Kitchen & Bathroom campaigns built around real homeowner intent.
02
Convert
High-converting Meta lead forms and tested creative that turn attention into booked enquiries.
03
Scale
Budget optimization, remarketing and weekly tuning to scale volume while holding efficiency.
Campaign Performance
Measurable results delivered across every remodeling service.
Meta leads by campaign
Kitchen
222
Bathroom
174
Additional
109+
222
Kitchen campaign leads
174
Bathroom campaign leads
230K+
Impressions delivered
111K+
People reached
$0.46
Per landing-page visit
Campaigns stayed active and optimized for continuous, scalable lead generation.
Results Achieved
A scalable lead engine across every remodeling service.
The campaign structure turned inconsistent activity into a predictable, optimizable acquisition system — repeatable across services and built to scale.
Increased qualified homeowner enquiries
A repeatable system across kitchen & bathroom services
Improved efficiency through weekly optimization
Reach expanded to 100,000+ potential customers
Let’s Go North
info@funnelnorth.com
+1 (512) 760-8625